creative content director
Universidade Zumbi dos Palmares | 2024 | Grey Brasil
Head of Content: Bruno Borghi
Universidade Zumbi dos Palmares teamed up with agency Grey to create an anti-racist bag. The piece was designed by fashion designer Naya Violeta. When opened, it reveals a label citing Brazilian Law 14.532/2023, which punishes humiliation and embarrassment of minority groups in commercial establishments. It also features a QR code linking to a reporting platform.
A BOLSA ANTIRRACISTA
Universidade Zumbi dos Palmares | 2023 | Grey Brasil
Head of Content: Bruno Borghi
Black people constantly face racism in retail spaces across Brazil. It's common to see Black customers being asked to show their receipts to prove they own something they bought. Based on this scenario, Grey Brasil created a campaign for Racismo Zero, a program developed by Universidade Zumbi dos Palmares to fight racism in commercial spaces, called "Notas do Respeito" (Receipts to Keep (Fighting).
notas do respeito
